The Scent of Colours: An Artist's Blessing

Dawn Goldworm is the Scent Director of the Paris and NYC-based olfactory branding company 12.29, operated alongside her identical twin sister, Samantha. The company produces delicate and strategic elixirs of scents and places them in new contexts, manipulating environmental experiences, conjuring memories, and eliciting behavioral associations. Dawn herself is actually synesthetic, which in her case means she sees colors when she thinks of letters, numbers, words, memories, and sounds, and associates colors and textures to smells. “If a brand associates with the color blue and the texture of silk, I can make the scent smell like the color blue and the texture of silk,” she says. Dawn considers her ability a blessing. In our film, she discusses the concept of using a common element or sense to interpret another, and discusses how she applies her synesthesia to create olfactory experiences. We spoke with her at the NYC perfumery labs of Firmenich, and later, “The Orchid Show” at the New York Botanical Garden.

Learn more about Dawn Goldworm HERE.

Produced and Directed by Christopher Ambrose and Fatking Films / Sound and Lighting by Ignacio Caraballo / Music by The Dead Texan / Sound Mix by Brian Rund at Mind Smack